{"title":"Business \u0026 Economics","description":"","products":[{"product_id":"the-end-of-fashion-how-marketing-changed-the-clothing-business-forever-paperback","title":"The End of Fashion: How Marketing Changed the Clothing Business Forever - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTeri Agins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA solid, hard-hitting, and uncompromising journalistic look at the fashion industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe time when \"fashion\" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In \u003cem\u003eThe End of Fashion, Wall Street Journal\u003c\/em\u003e, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e The time when \"fashion\" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In \u003cem\u003e The End of Fashion, Wall Street Journal\u003c\/em\u003e, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.83 x 8.05 x 5.28 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 22, 2000\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930984116335,"sku":"9780060958206","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/xbyeqmgFQR9780060958206.webp?v=1781181071"},{"product_id":"unveiling-fashion-business-culture-and-identity-in-the-most-glamorous-industry-hardcover","title":"Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eF. Godart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eProposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFrédéric Godart is an Assistant Professor of Organisational Behaviour at INSEAD, in Fontainebleau, France. Prior to joining INSEAD as a full-time tenure-track faculty, he spent two years there as a post-doctoral research and teaching fellow focusing on creative industries and social networks. An alumnus of Cambridge University (Trinity College), he holds a PhD in sociology from Columbia University in the City of New York. He also regularly collaborates with the Institut Français de la Mode (French Fashion Institute) in Paris and has written several articles, books, and book chapters on creativity, fashion, and luxury.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.3 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 24, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930986573935,"sku":"9780230358355","price":87.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/dm9neCs0ZzQzZ05IaTByRElaY0RBUT09.webp?v=1775834426"},{"product_id":"brand-vision-the-clear-line-of-sight-aligning-business-strategy-and-marketing-tactics-paperback","title":"Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJames Everhart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy\u003c\/i\u003e hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.\u003c\/p\u003e\u003cp\u003eThe author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 202\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.43 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 19, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930986836079,"sku":"9781637421734","price":36.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/YnBhS3lKSlB0RTVMMDh0STRaOGlnZz09.webp?v=1775834427"},{"product_id":"its-time-to-rethink-your-fashion-paperback","title":"It's Time to Rethink Your Fashion - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLalita Lowe\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNOW IS THE TIME TO RETHINK YOUR FASHION\u003c\/p\u003e\u003cp\u003eThe clothes we choose to wear are more than just a personal preference. They can also be a conscious decision that dramatically impacts the wellbeing of the people who make our clothes and the planet we all share. But can we have everything? Look fantastic, feel great and do good, all at the same time?\u003c\/p\u003e\u003cp\u003eThe fashion industry is one of the most resource-intensive industries in the world. Over the years mistakes have been made, but with increasing knowledge and the power of choice consumers are now influencing change. The key to success is for the fashion industry, consumers, political powers and other industries to join forces for a better and brighter future.\u003c\/p\u003e\u003cp\u003eTo rethink our fashion is to understand and examine our personal and social values. It also means we need to understand the real impact our clothes have on the environment and the people in the supply chain, so we can make better buying decisions.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eIt's Time to Rethink Your Fashion\u003c\/em\u003e, fashion authority Lalita Lowe shares: \u003c\/p\u003e\u003cp\u003e- the need to understand the huge global impact our clothing has\u003c\/p\u003e\u003cp\u003e- how to ask the right questions about the clothes we buy\u003c\/p\u003e\u003cp\u003e- the changing nature of fashion and the evolution of the industry\u003c\/p\u003e\u003cp\u003e- the role we all play in creating a better future through making considered purchases\u003c\/p\u003e\u003cp\u003e- how to redefine our relationship with fashion\u003c\/p\u003e\u003cp\u003e- the power of each individual to create a far brighter future.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 15, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930987032687,"sku":"9781922391582","price":33.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/RGplWkVnZTlOQVJjaFlNdUdkT084UT09.webp?v=1775834429"},{"product_id":"in-the-bubble-designing-in-a-complex-world-paperback","title":"In the Bubble: Designing in a Complex World - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Thackara\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to design a world in which we rely less on stuff, and more on people.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWe're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, \u003ci\u003eIn the Bubble: Designing for a Complex World\u003c\/i\u003e. These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if \"tech\" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIn the Bubble\u003c\/i\u003e is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now--not in a remote science fiction future; it's not about, as he puts it, \"the schlock of the new\" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. \u003ci\u003eIn the Bubble\u003c\/i\u003e describes services designed to help people carry out daily activities in new ways. Many of these services involve technology--ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles--above all, lightness--inform the way these services are designed and used. At the heart of \u003ci\u003eIn the Bubble\u003c\/i\u003e is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJohn Thackara, described as a \"design guru, critic and business provocateur\" by \u003ci\u003eFast Company\u003c\/i\u003e, is the Director of Doors of Perception, a design futures network based in Amsterdam and Bangalore. He is the author of \u003ci\u003eDesign after Modernism\u003c\/i\u003e, \u003ci\u003eLost in Space: A Traveler's Tale\u003c\/i\u003e, \u003ci\u003eWinners! How Successful Companies Innovate by Design\u003c\/i\u003e, and other books. Since 2002, he has authored the Doors of Perception blog and newsletter (http: \/\/www.doorsofperception.com\/).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 332\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 8.5 x 5.66 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 17, 2006\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930987262063,"sku":"9780262701150","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/SQvVwum1AL9780262701150.webp?v=1781197546"},{"product_id":"streetwear-the-ultimate-guide-to-starting-your-own-brand-hardcover","title":"Streetwear: The Ultimate Guide to Starting Your Own Brand - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCraig D. Washington\u003c\/b\u003e (Author), \u003cb\u003eCraig D. Washington\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIntroducing Streetwear: The Ultimate Guide to Starting Your Own Brand by Craig Washington\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCraig Washington is the founder and designer of high-end streetwear brand Top Notch NME. In his new book, Streetwear: The Ultimate Guide to Starting Your Own Brand, Washington shares his insights and expertise on everything you need to know to start and grow a successful streetwear brand.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFrom coming up with a concept and developing your brand identity to sourcing materials and manufacturing your products, Washington covers it all in Streetwear. He also provides valuable advice on marketing and sales, as well as how to build a strong team and manage your finances.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a seasoned entrepreneur or just starting out, Streetwear is an essential read for anyone who wants to start their own streetwear brand. With Washington's guidance, you'll be well on your way to success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHere's what you'll learn in Streetwear: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHow to come up with a unique and marketable concept for your brand\u003c\/p\u003e\u003cp\u003eHow to develop your brand identity and create a strong visual aesthetic\u003c\/p\u003e\u003cp\u003eHow to source materials and manufacture your products\u003c\/p\u003e\u003cp\u003eHow to price your products competitively\u003c\/p\u003e\u003cp\u003eHow to market and sell your products effectively\u003c\/p\u003e\u003cp\u003eHow to build a strong team and manage your finances\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDon't miss out on this essential guide to starting your own streetwear brand. Order your copy of Streetwear today!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 64\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 27, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930987786351,"sku":"9781087946269","price":28.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/MrSnm1K7Pl9781087946269.webp?v=1781197847"},{"product_id":"needlework-and-womens-identity-in-colonial-australia-paperback","title":"Needlework and Women's Identity in Colonial Australia - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLorinda Cramer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn gold-rush Australia, social identity was in flux: gold promised access to fashionable new clothes, a grand home, and the goods to furnish it, but could not buy gentility. \u003ci\u003eNeedlework and Women's Identity in Colonial Australia\u003c\/i\u003e explores how the wives, mothers, sisters, and daughters who migrated to the newly formed colony of Victoria used their needle skills as a powerful claim to social standing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFocusing on one of women's most common daily tasks, the book examines how needlework's practice and products were vital in the contest for social position in the turmoil of the first two decades of the Victorian rush from 1851. Placing women firmly at the center of colonial history, it explores how the needle became a tool for stitching together identity. From decorative needlework to household making and mending, women's sewing was a vehicle for establishing, asserting, and maintaining social status. \u003cp\u003e\u003c\/p\u003eInterdisciplinary in scope, \u003ci\u003eNeedlework and Women's Identity in Colonial Australia \u003c\/i\u003edraws on material culture, written primary sources, and pictorial evidence, to create a rich portrait of the objects and manners that defined genteel goldfields living. Giving voice to women's experiences and positioning them as key players in the fabric of gold-rush society, this volume offers a fresh critical perspective on gender and textile history.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLorinda Cramer \u003c\/b\u003ewas previously Associate Research Fellow at the Alfred Deakin Institute for Citizenship and Globilisation, Deakin University, Australia, and is now Postdoctoral Research Associate at the Australian Catholic University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930988048495,"sku":"9781350237940","price":87.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/MWxEa0d3cW9pMzlZRmFRdXNuZ3hZZz09.webp?v=1775834434"},{"product_id":"find-your-clear-vision-a-new-mindset-to-create-a-vibrant-personal-or-professional-brand-with-purpose-paperback","title":"Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLisa Guillot\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou're stuck. You have been for a while. From the outside looking in, you're \"successful,\" but there's a calling in your heart nudging you toward radical change. Maybe you want to reinvent your career or build a business. But you have no idea where to start or how to make it happen. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn Find Your Clear Vision: A New Mindset to Create a Vibrant Personal or Professional Brand with Purpose, \u003cstrong\u003eLisa Guillot\u003c\/strong\u003e empowers you to reinvent your mindset and build your brand from the inside out. Lisa intertwines personal development, energetic and spiritual practices, creativity, and brand strategy to help you get unstuck. With her Clear Vision Framework, you will learn how to turn cloudy thoughts into clarity and share your brand with confidence.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou don't need to know exactly what your future vision is for your life, leadership, or livelihood. You just need the desire to find your Clear Vision and make it a reality. Then, you can take the first step to create your legacy.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 340\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.76 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 11, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930989162607,"sku":"9781544536408","price":26.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/fr1WHGXuO29781544536408.webp?v=1781198099"},{"product_id":"how-to-start-your-own-shoe-company-hardcover","title":"How To Start Your Own Shoe Company - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWade Motawi\u003c\/b\u003e (Author), \u003cb\u003eAndrea Motawi\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDo you dream of creating a shoe brand and starting a company? In the book, How to Start Your Own Shoe Company, you follow two start-up companies from initial launch to retail sales and marketing. Both companies have a unique style, budget, and business plan. In each of the 12 chapters a requirement or process is clearly described and you will learn how each of the two new shoe brands will best tackle this challenge.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHow to Start Your Own Shoe Company will guide you through creating your brand identity, legally setting up your shoe company, and registering your trademarks. You will also learn how to design and manufacture your shoes, how to find the best shoe factory, and how to go about selling your shoes. Many other topics such as, importing shoes, working with international distributors, calculating profit margins, paying overseas vendors, and necessary capital requirements will also be covered so you can get your start-up moving forward right away.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHow To Start Your Own Show Company is arranged in chronological order, following the shoe company start-up process from initial design, through development, production, sales, marketing, and distribution. There are more than 100 full color drawings, photos, charts, infographics, spreadsheets, and sample forms to clearly illustrate the complete process. This book will help you meet many challenges and be your complete guide to making your own shoe company come to life \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e12 chapters, 170 pages, 115 full color photos, charts and graphs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930989817967,"sku":"9780998707020","price":71.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/R1ZvdVJNcVMvZVJMLzRnQUhhVW8zUT09.webp?v=1775834443"},{"product_id":"factory-man-how-one-furniture-maker-battled-offshoring-stayed-local-and-helped-save-an-american-town-paperback","title":"Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local - And Helped Save an American Town - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBeth Macy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe instant \u003ci\u003eNew York Times\u003c\/i\u003e bestseller about one man's battle to save hundreds of jobs by demonstrating the greatness of American business.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas. \u003cp\u003e\u003c\/p\u003e One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of more than $90 million. In \u003ci\u003eFactory Man\u003c\/i\u003e, Beth Macy brings to life Bassett's deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBeth Macy\u003c\/b\u003e is the author of the widely acclaimed and bestselling books \u003ci\u003eTruevine\u003c\/i\u003e and \u003ci\u003eFactory Man\u003c\/i\u003e. Based in Roanoke, Virginia for three decades, her reporting has won more than a dozen national awards, including a Nieman Fellowship for Journalism at Harvard.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 496\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.2 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 09, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930992177263,"sku":"9780316231411","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/jfHNN2uzTf9780316231411.webp?v=1781201630"},{"product_id":"factory-man-how-one-furniture-maker-battled-offshoring-stayed-local-and-helped-save-an-american-town-hardcover","title":"Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local - And Helped Save an American Town - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBeth Macy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe instant \u003cem\u003eNew York Times\u003c\/em\u003e bestseller about one man's battle to save hundreds of jobs by demonstrating the greatness of American business. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Bassett Furniture Company was once the world's biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas.\u003c\/p\u003e\u003cp\u003eOne man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of more than $90 million. In FACTORY MAN, Beth Macy brings to life Bassett's deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBeth Macy \u003c\/b\u003eis the author of the widely acclaimed and bestselling books \u003ci\u003eDopesick, Truevine\u003c\/i\u003e, and \u003ci\u003eRaising Lazarus\u003c\/i\u003e. Based in Roanoke, Virginia, for three decades, she has won more than a dozen national awards for her reporting, including a Nieman Fellowship for Journalism at Harvard. She is a winner of the 2021 George Mason Award. Beth is the creator of the Audible Original documentary \u003ci\u003eDopesick: Finding Tess\u003c\/i\u003e.\u003ci\u003e\u003c\/i\u003e\u003ci\u003eDopesick \u003c\/i\u003eis being adapted into an original drama by Hulu and will star Michael Keaton.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 464\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.7 x 9.3 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 15, 2014\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eAward:\u003c\/strong\u003e ALA Notable Books (2015)\u003c\/div\u003e\n                \u003cdiv\u003e\n\u003cstrong\u003eAward:\u003c\/strong\u003e Pat Conroy Southern Book Prize (2015)\u003c\/div\u003e\n                ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930992406639,"sku":"9780316231435","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/S7bO1eM82k9780316231435.webp?v=1781201631"},{"product_id":"british-fashion-design-rag-trade-or-image-industry-paperback","title":"British Fashion Design: Rag Trade or Image Industry? - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAngela McRobbie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBritish Fashion Design\u003c\/em\u003e explores the tensions between fashion as art form, and the demands of a ruthlessly commercial industry. Based on interviews and research conducted over a number of years, Angela McRobbie charts the flow of art school fashion graduates into the industry; their attempts to reconcile training with practice, and their precarious position between the twin supports of the education system and the commercial sector. Stressing the social context of cultural production, McRobbie focuses on British fashion and its graduate designers as products of youth street culture, and analyses how designers from diverse backgrounds have created a labour market for themselves, remodelling  enterprise culture  to suit their own careers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.22 x 6.22 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 11, 1998\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930993619055,"sku":"9780415057813","price":97.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/UmVxRTYrUWxnSi8xOW9iNVhZbkgwQT09.webp?v=1775834451"},{"product_id":"the-design-of-everyday-things-paperback","title":"The Design of Everyday Things - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDon Norman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe essential guide to human-centered design \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Even more relevant today than it was when first published.\"--Tim Brown, CEO, IDEO  \u003cp\u003e\u003c\/p\u003e Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. \u003cbr\u003e   \u003cbr\u003e The fault, argues this ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. \u003cbr\u003e   \u003cbr\u003e\u003ci\u003eThe Design of Everyday Things\u003c\/i\u003e shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. \u003cbr\u003e   \u003cbr\u003e\u003ci\u003eThe Design of Everyday Things\u003c\/i\u003e is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDon Norman \u003c\/b\u003eis Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including \u003ci\u003eEmotional Design\u003c\/i\u003e, have been translated into over 20 languages. He lives in San Diego, California.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.2 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 05, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930994143343,"sku":"9780465050659","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/9AC-LzOHWY9780465050659.webp?v=1781208825"},{"product_id":"storytelling-in-luxury-fashion-brands-visual-cultures-and-technologies-paperback","title":"Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAmanda Sikarskie\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.\u003c\/p\u003e\u003cp\u003eWith chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.\u003c\/p\u003e\u003cp\u003eThe book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAmanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan-Flint and in the Comprehensive Studies Program at the University of Michigan-Ann Arbor.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 9.53 x 6.77 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 30, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930994208879,"sku":"9780367638054","price":107.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/MlIzQVdpSmRLL254UEFzM0lhMk0rQT09.webp?v=1775834454"},{"product_id":"whole-systems-design-inquiries-in-the-knowing-field-paperback","title":"Whole Systems Design: Inquiries in the Knowing Field - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDiana Claire Douglas\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhole Systems Design: Inquiries in the Knowing Field is an open invitation and an inspiration for Innovators, System Designers, Leaders, Change Agents, and Constellators-anyone who wishes to live and work from a whole systems perspective. It is for people new to working with complex systems as well as for those who will enjoy engaging with its practitioners, its concepts, and its emerging history.\u003cbr\u003e\u003cbr\u003eIt is a book of stories, conversations, and interviews, about finding ways to serve Life, to serve humanity, to serve the Whole, through a process which has been emerging through the author-Constellating for the Collective-a process that itself has emerged from Systemic Constellation Work and the Knowing Field.\u003cbr\u003e\u003cbr\u003eWhole Systems Design opens with the author's journey, letting readers behind the curtain of facilitation. She describes the pragmatic steps and tools she has developed with deep dedication over many years. She includes a succinct description of the impact of this work on participants and for the Collective. Lively conversations with colleagues trace the collaboration and co-creation vital in this evolving field. Nine interviews with long-time facilitators and trainers of Constellation Work-who share their insights about Collective Constellation Work-provide a rich resource.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 18, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930996174959,"sku":"9781039114739","price":42.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/b1ZQd3RIMUR0Mm9Kay9qSmlpSHQ1QT09.webp?v=1775834464"},{"product_id":"whole-systems-design-inquiries-in-the-knowing-field-hardcover","title":"Whole Systems Design: Inquiries in the Knowing Field - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDiana Claire Douglas\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhole Systems Design: Inquiries in the Knowing Field is an open invitation and an inspiration for Innovators, System Designers, Leaders, Change Agents, and Constellators-anyone who wishes to live and work from a whole systems perspective. It is for people new to working with complex systems as well as for those who will enjoy engaging with its practitioners, its concepts, and its emerging history.\u003cbr\u003e\u003cbr\u003eIt is a book of stories, conversations, and interviews, about finding ways to serve Life, to serve humanity, to serve the Whole, through a process which has been emerging through the author-Constellating for the Collective-a process that itself has emerged from Systemic Constellation Work and the Knowing Field.\u003cbr\u003e\u003cbr\u003eWhole Systems Design opens with the author's journey, letting readers behind the curtain of facilitation. She describes the pragmatic steps and tools she has developed with deep dedication over many years. She includes a succinct description of the impact of this work on participants and for the Collective. Lively conversations with colleagues trace the collaboration and co-creation vital in this evolving field. 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While over 80% of businesses think they provide excellent customer experiences - only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDigital Brand Romance\u003c\/i\u003e, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. 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Dо you wаnt to sell your DIY and homemade crafts оr соllесtаblеѕ? Arе уоu lооking tо generate раѕѕivе income аnd bооѕt уоur financial security? Thеn thiѕ bооk iѕ for уоu.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMоrе than a mаrkеtрlасе, Etѕу is a community and being аn асtivе, infоrmеd mеmbеr саn lеаd tо luсrаtivе rеѕultѕ. This book рrоvidеѕ actionable ѕtерѕ tо help ѕhор оwnеrѕ еngаgе thе Etѕу community in аuthеntiс wауѕ thаt аttrасt buyers аnd gеnеrаtе sales.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThе bеѕt Etsy ѕhорѕ stand оut аmоng the ѕеа оf ѕеllеrѕ аnd a drаw loyal customer bаѕе, but hоw thеу'vе dоnе it iѕn't аnd ѕhоuldn't bе а ѕесrеt. In thеѕе раgеѕ, tор Etsy sellers share thе tools that hаvе helped thеm, thе сhаngеѕ they mаdе that уiеldеd роѕitivе rеѕultѕ, аnd their best аdviсе for асhiеving and ѕuѕtаining a ѕuссеѕѕful Etsy shop.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e Thiѕ соmрlеtе guidе brеаkѕ dоwn thе fundamentals оf Etѕу, оffеring уоu the inѕightѕ you nееd to tаkе аdvаntаgе of thiѕ rарidlу-grоwing trеnd. 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Dоn't miss out оn thiѕ incredible opportunity nоw уоu саn discover еxасtlу what you need tо know to bесоmе аn Etsy рrо \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSсrоll uр аnd buу now tо kiсkѕtаrt your passive inсоmе with Etsy \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 170\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 07, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930997452911,"sku":"9781800490352","price":28.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/L0hXZVdaQnVVQnU0VENZQkJnVmUzUT09.webp?v=1775834470"},{"product_id":"fashion-public-relations-paperback","title":"Fashion Public Relations - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSar Perlman\u003c\/b\u003e (Author), \u003cb\u003eGerald J. Sherman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFashion Public Relations\u003c\/i\u003e delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. 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Genova presents a model for accessory design, from inspiration through manufacturing, and relates that process to the design of handbags and small leather goods, footwear, hats, gloves, belts, neckwear, and pocket squares. For each accessory, the text explains how the designer's creativity can be channeled into the development of styles that enhance a brand's appeal to its target market.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAneta Genova\u003c\/b\u003e is an Assistant Professor of Accessory Design at the BFA Fashion Design Department at Parsons School of Design in New York City and has created online accessory design and history of costume classes respectively for The Academy of Art University Online and Drexel University in Philadelphia.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 10.9 x 8.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 20, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930998993007,"sku":"9781563679261","price":87.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/NmxLRlVVT282UkVraG5yeVZWcTZhQT09.webp?v=1775834479"},{"product_id":"the-digital-seeker-a-guide-for-digital-teams-to-build-winning-experiences-hardcover","title":"The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRaj K. de Datta\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA \u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e BUSINESS BESTSELLER\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products--and businesses miss a vital opportunity to grow. \u003cp\u003e\u003c\/p\u003eRaj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world's biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don't just serve customers' transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Digital Seeker\u003c\/i\u003e distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy--translating it into a core operational playbook for digital teams to achieve transformative results. \u003cp\u003e\u003c\/p\u003eImportantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRaj K. 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He holds a bachelor of science in engineering from Princeton University and an MBA from the Harvard Business School.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.6 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52930999124079,"sku":"9780231202206","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/ZDJ2MlpwT1FVVFVvN2VtbXZHQzFHUT09.webp?v=1775834480"},{"product_id":"adventures-in-disruption-how-to-start-survive-and-succeed-as-a-creative-entrepreneur-paperback","title":"Adventures in Disruption: How to Start, Survive, and Succeed as a Creative Entrepreneur - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSam Aquillano\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCreative entrepreneurship is the pursuit of launching and growing not just new businesses, but \u003cstrong\u003e\u003cem\u003enew kinds\u003c\/em\u003e\u003c\/strong\u003e of businesses. It's not easy, and there's no step-by-step process, but this book can serve as a guide for your startup adventure.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn Adventures in Disruption, author, business designer, and entrepreneur Sam Aquillano shares the real story of how he and his team built a new kind of business, Design Museum Everywhere. 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It is carefully explored in this fascinating book about \"\"commercial persuasion.\"\" Today's market managers would be wise to become aware of the value \u0026amp; diversity of the creative world just as the creative makers \u0026amp; graphic designers must learn to appreciate the marketing strategies \u0026amp; tactics that lead to the introduction of a new product. This book explores that world in a new \u0026amp; fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the mists of time \u0026amp; on ancient battlefields \u0026amp; how they are used today by big corporations. When did packages first appear \u0026amp; become brands, fiercely fighting for market dominance? Why is advertising so powerful a tool of persuasion that advertisers like Anheuser Busch are willing to pay $2.7 million for a 30 second commercial on the Superbowl? 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Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.\u003c\/p\u003e\u003cp\u003eThis book shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003elearn which marketing tools are most effective and how to use them\u003c\/li\u003e\n\u003cli\u003ecreate a smart marketing plan that reflects your financial goals\u003c\/li\u003e\n\u003cli\u003eplan small actionable steps to take in reaching those financial goals\u003c\/li\u003e\n\u003cli\u003edetermine who your ideal clients are and establish contact with them\u003c\/li\u003e\n\u003cli\u003eturn that initial contact into a profitable relationship for both of you\u003c\/li\u003e\n\u003cli\u003etalk to clients about money and the design process - without fear\u003c\/li\u003e\n\u003cli\u003efigure out a fair hourly rate and give an accurate estimate for a project\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eA marketing consultant to creatives since 1988, Ilise Benun partnered with designer Peleg Top in 2004 to create Marketing Mentor, a company dedicated to teaching self-employed creatives how to market their work. Benun's marketing articles have been featured in national publications such as \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Globe and Mail\u003c\/i\u003e, \u003ci\u003eThe Journal News\u003c\/i\u003e, \u003ci\u003eThe Denver Post\u003c\/i\u003e, Inc. Magazine, \u003ci\u003eSelf\u003c\/i\u003e, \u003ci\u003eEssence\u003c\/i\u003e, and \u003ci\u003eWorking Woman\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 02, 2008\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931007021167,"sku":"9781600610080","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/OStWNmhkUTVmM1B5Vk5RaFlnc1N3UT09.webp?v=1775834509"},{"product_id":"brand-identity-the-must-have-guide-on-branding-brand-strategy-brand-development-craft-and-design-a-irresistible-story-brand-business-the-must-ha-paperback","title":"Brand identity: The Must have guide on Branding, Brand Strategy \u0026 Brand Development. Craft and design a Irresistible story brand business: The Must ha - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephan McDonald\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAre you searching for the perfect strategies to establish your brand identity without any hassle?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCongratulations! The right guide is here for you.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Get: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComprehensive understanding of the role of emotions in the implementation of branding strategy\u003c\/li\u003e\n\u003cli\u003eBrand Identity an essential element of business success\u003c\/li\u003e\n\u003cli\u003eEffects of brand Identity on customer decision\u003c\/li\u003e\n\u003cli\u003ePractical approaches to attract prospects to subjects that interest them\u003c\/li\u003e\n\u003cli\u003eStep-by Step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content\u003c\/li\u003e\n\u003cli\u003eBenefits of Social Media for Brand Strategy and Identity\u003c\/li\u003e\n\u003cli\u003eDeveloping an Authentic Brand Story that Improves Trust\u003c\/li\u003e\n\u003cli\u003eAnd much more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFinally, this guide entails all that it requires to build a distinctive brand identity without any hassle. A complete practical guide to creating an Irresistible Story Brand Business. Plus, it describes forming a brand Identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand \"packaging,\" which channels can be used for promotion, etc.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat Are You Waiting for?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGrab Your Copy Today\u003c\/strong\u003e and learn the perfect steps to Craft and Design an Irresistible Story Brand Business.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.39 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 03, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931008200815,"sku":"9781800491687","price":28.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/cUdsVTFXOElyYlNodGZnUDVRY3psUT09.webp?v=1775834515"},{"product_id":"design-your-business-a-creative-pathway-to-transforming-ideas-into-successful-products-paperback","title":"Design Your Business: A Creative Pathway to Transforming Ideas into Successful Products - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLuca Iandoli\u003c\/b\u003e (Author), \u003cb\u003eKevin T. James\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis actionable guide helps aspiring entrepreneurs to acquire a designer's mindset to transform ideas into successful products, and designers to identify opportunities through a mix of product and business development toolkits.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLuca Iandoli\u003c\/b\u003e is Dean of the Collins College of Professional Studies at St. John's University. Luca was a Fulbright Visiting Scholar at the MIT Center for Collective Intelligence and served as associate professor at the University of Naples Federico II, Italy, and as visiting professor at Stevens Institute of Technology, USA. His research focuses on collective intelligence, interaction design, and design-driven entrepreneurship.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKevin T. James\u003c\/b\u003e is Director of Finance and Business Operations in the Office of Student Success and Enrollment Management at St. John's University. Previously, he served as an Assistant Dean and Director of Fiscal and Administrative Affairs in the Collins College of Professional Studies at St. John's University. He is currently a doctoral student at Johns Hopkins University, focusing on entrepreneurial leadership in education.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 09, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931008397423,"sku":"9781032387260","price":96.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/BbvrbDeswg9781032387260.webp?v=1782966629"},{"product_id":"the-business-of-time-a-global-history-of-the-watch-industry-paperback","title":"The Business of Time: A Global History of the Watch Industry - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePierre-Yves Donzé\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe business of time explores the evolution of the global watch industry from the mid-nineteenth century to the present, offering a comprehensive history of the sector. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Watch production today is concentrated in three countries: Switzerland for luxury products, Japan for mid-range and China for mass-produced. The industry is dominated by a dozen large companies, most of them organised on a global scale. But a hundred years ago the picture was quite different. Throughout the twentieth century, countries such as Great Britain, France and the United States saw the industrial manufacture of watches disappear from their territory, while Hong Kong went from being a subcontractor to an intermediary between China and the world market. \u003cp\u003e\u003c\/p\u003e Highlighting the conditions that enabled watch production to spread around the globe, The business of time explains how multinationals came to dominate the industry and how Swiss companies established themselves as the undisputed leader in luxury watches.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe business of time \u003c\/i\u003eexplores the evolution of the global watch industry from the mid-nineteenth century to the present, offering a comprehensive history of the sector. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Watch production today is concentrated in three countries: Switzerland for luxury products, Japan for mid-range and China for mass-produced. The industry is dominated by a dozen large companies, most of them organised on a global scale. But a hundred years ago the picture was quite different. Throughout the twentieth century, countries such as Great Britain, France and the United States saw the industrial manufacture of watches disappear from their territory, while Hong Kong went from being a subcontractor to an intermediary between China and the world market. \u003cp\u003e\u003c\/p\u003e Highlighting the conditions that enabled watch production to spread around the globe, \u003ci\u003eThe business of time\u003c\/i\u003e explains how multinationals came to dominate the industry and how Swiss companies established themselves as the undisputed leader in luxury watches.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePierre-Yves Donzé is Professor of Business History at Osaka University\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 09, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931008594031,"sku":"9781526176257","price":66.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/nNAOIiYETj9781526176257.webp?v=1782966630"},{"product_id":"design-thinking-in-technical-communication-solving-problems-through-making-and-collaboration-paperback","title":"Design Thinking in Technical Communication: Solving Problems through Making and Collaboration - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJason Tham\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explicates the relationships between design thinking, critical making, and socially responsive technical communication. It leverages the recent technology-powered DIY culture called \"the Maker Movement\" to identify how citizen innovation can inform cutting-edge social innovation that advocates for equitable change and progress on today's \"wicked\" problems. \u003c\/p\u003e \u003cp\u003eAfter offering a succinct account of the origin and recent history of design thinking, along with its connections to the design paradigm in writing studies, the book analyzes maker culture and its influences on innovation and education through an ethnographic study of three academic makerspaces. It offers opportunities to cultivate a sense of critical changemaking in technical communication students and practitioners, showcasing examples of socially responsive innovation and expert interviews that urge a disciplinary attention to social justice advocacy and an embrace of the design-thinking principle of radical collaboration. The value of design thinking methodologies for teaching and practicing socially responsible technical communication are demonstrated as the author argues for a future in the field that sees its constituents as leaders in radical innovation to solve wicked social problems. \u003c\/p\u003e \u003cp\u003eThis book is essential reading for instructors, students, and practitioners of technical communication, and can be used as a supplemental text for graduate and undergraduate courses in usability and user-centered design and research.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJason Chew Kit Tham\u003c\/strong\u003e is an assistant professor of technical communication and rhetoric in the Department of English and co-director of the User Experience Research Lab at Texas Tech University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.36 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 19, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931008823407,"sku":"9780367478216","price":97.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/SGRlMTVWRTJnRW1GSE5mWkVwdE1Gdz09.webp?v=1775834518"},{"product_id":"entrepreneur-platform-magazine-nov-dec-2020-paperback","title":"Entrepreneur Platform Magazine: Nov\/Dec 2020 - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKelli M. Williams\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA global platform where the gifts, talents, products and services of Entrepreneurs, both great and small are spotlighted. Entrepreneurs come here to collaborate and connect to the people, tools and resources needed to help take their business to the next level. Also available in digital at www.issuu.com\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 42\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.11 x 11.02 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 15, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931009052783,"sku":"9798574420065","price":20.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/ajZ5b20wOVhyLzhmMzJSNVovZDVIQT09.webp?v=1775834519"},{"product_id":"product-design-logbook-an-inventors-notebook-paperback","title":"Product Design Logbook: An Inventor's Notebook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRenee Dimodica\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSo you've got a great idea! By now, you have probably realized that there are many steps to take along this journey to bring your idea to market, but the most important step is getting a great product design logbook, commonly known as an \"inventor's notebook.\" This Product Design Logbook was developed specifically for inventors who want to be discreet when carrying around their inventor's notebook... thus we titled it, \"Product Design Logbook.\" After all, that's what inventing is all about - designing a new product, redesigning an existing product to make it better, or designing a better way to manufacture a product. Because your logbook will become your constant companion, this edition provides ample space to record your ideas as well as a table of contents to record the progression of your logbook so you can easily locate projects, ideas, research, drawings, revisions, and notes. In the back of the book, you will find a section called Contacts \u0026amp; Addresses to record contact information for important individuals relevant to the inventions in this logbook. Lastly, you will find a section at the end of the book called Recommended Reading. Although there are many resources on the market that provide invaluable information, we listed a few that we thought were noteworthy and covered a broad range of subjects. We hope the Product Design Logbook will help you organize your ideas to achieve great success with your inventions!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 05, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931010134127,"sku":"9781933598918","price":28.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/qK6MbK3jTo9781933598918.webp?v=1782842751"},{"product_id":"selling-creative-advertising-men-and-women-in-the-hall-of-fame-paperback","title":"Selling Creative - Advertising Men and Women in the Hall of Fame - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMary E. Warlick\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAmericans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness. \u003c\/p\u003e\u003cp\u003e\"Melts in Your Mouth, Not in Your Hands.\" \"Does She or Doesn't She?\"\u003c\/p\u003e\u003cp\u003e\"Just Do It!\" \"Where's the Beef?\" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eSelling Creative - Advertising Men and Women in the Hall of Fame\u003c\/em\u003e is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eSelling Creative\u003c\/em\u003e provides in-depth profiles of the culturally astute men and women who tapped into their generation's fears and desires. This book tells the story of advertising's Creative Revolution through the lives of the people who lived and worked in the era.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSelling Creative - Advertising Men and Women in the Hall of Fame \u003c\/em\u003etells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 324\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.71 x 9.84 x 6.93 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 10, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931010363503,"sku":"9780578895727","price":85.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/IX49ljlRt89780578895727.webp?v=1781214482"},{"product_id":"authentic-branding-hardcover","title":"Authentic Branding - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHoward A. Lim\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAs founder of one of the first branding firms in Los Angeles, California, HOW Creative(R), Howard A. Lim has been building Authentic Brands(R) for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 02, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931010953327,"sku":"9780615345468","price":50.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/4xy6SI4Mj9780615345468.webp?v=1782889435"},{"product_id":"breaking-in-over-130-advertising-insiders-reveal-how-to-build-a-portfolio-that-will-get-you-hired-paperback","title":"Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWilliam Burks Spencer\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eBREAKING IN(R) helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN(R) gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN(R) was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone \u0026amp; Ian Reichenthal, Barton F. Graf 9000; Tony Davidson, Wieden+Kennedy; Luke Sullivan, Savannah College of Art \u0026amp; Design \u0026amp; Author, Hey Whipple, Squeeze This: A Guide to Creating Great Ads; Kim Papworth, Wieden+Kennedy; Susan Hoffman, Wieden+Kennedy; Rob Reilly, McCann; Greg Hahn, BBDO; Hal Curtis, Wieden+Kennedy; Ben Walker \u0026amp; Matt Gooden, Crispin Porter + Bogusky; Bob Greenberg, R\/GA; David Lubars, BBDO; Andrew Keller, Crispin Porter + Bogusky; Tony Granger, Young \u0026amp; Rubicam; Joe Staples, Wieden+Kennedy; David Nobay, Droga5; Jeff Goodby, Goodby, Silverstein \u0026amp; Partners; Ty Montague, co: collective; Nick Law, R\/GA; Jamie Barrett, barrettSF; Michael Lebowitz, Big Spaceship; Dave Bell, KesselsKramer; Nicolas Roope, Poke; Eric Silver, Silver + Partners; Ant Keogh, Clemenger BBDO; Jason Bagley, Wieden+Kennedy; Ted Royer, Droga5; Craig Allen, Wieden+Kennedy; Eugene Cheong, Ogilvy \u0026amp; Mather; Paul Belford, Paul Belford Ltd; Justin Drape, The Monkeys; Warren Brown, BMF Advertising; Ji Lee, Facebook; Ari Merkin, Ari Merkin LLC; José Mollá, La Comunidad; Mark Harricks, AWARD; David Carter, Campbell Mithun; Michael Russoff, Freelance; Damian Royce, Whybin\\TBWA Group; Craig Davis, BrandKarma; Oliver Voss, Miami Ad School; James Mok, FCB; Joel Chu, Communion W; CC Tang, Havas; Mike Sweeney, BBDO; Monica Taylor, Freelance; Dylan Harrison, Filmgraphics; Peter Gatley, Grey; Raj Kamble, Famous Innovations; Nigel Roberts, Leagas Delaney; Greg Bell, Backyard Productions \u0026amp; Venables Bell \u0026amp; Partners; Brian Fraser, Y\u0026amp;R; Alvaro Sotomayor, Wieden+Kennedy; Scott Nowell, The Monkeys; Steve Elrick, BBH; Kash Sree, Freelance; Kara Goodrich, BBDO; Kevin Roddy, Riney; William Gelner, 180; Michael Simons, Wieden+Kennedy; Crockett Jeffers, BBDO; Steve Yee, David\u0026amp;Goliath; KC Tsang, Hong Kong Polytechnic Univ; Fredrik Carlström, C\u0026amp;CO; Paul Catmur, Barnes, Catmur \u0026amp; Friends; Ali Alvarez, The Brooklyn Brothers; Mike Hughes, The Martin Agency; Polly Chu, JWT; Yann Jones, Th2ng \u0026amp; Central St. Martins College of Art; Tyler McKellar, Freelance; Akash Das, Lowe Lintas; Dany Lennon, The Creative Register; Tiffany Rolfe, co: collective; Vince Engel, Academy of Art Univ \u0026amp; Engine Company 1; Lisa Fedyszyn \u0026amp; Jonathan McMahon, Whybin\\TBWA \u0026amp; AWARD School, NZ; Mike Lear, The Martin Agency; Hemant Anant Jain, CHI \u0026amp; Partners; Ida Gronblom \u0026amp; Fabian Berglund, Anomaly; Toby Talbot, DDB; Dylan Lee, Wieden+Kennedy; Jon Bunning, Art Director \u0026amp; Photographer; Matt Vescovo, Artist \u0026amp; Art Director; Ian Cohen, Wexley School for Girls; Richard Bullock, Hungry Man; Ryan Gerber, Wieden+Kennedy; Mitchell Ratchik, Freelance; Nick Strada, AKQA; Pat McKay, Freelance; Todd Lamb, Writer \u0026amp; Director; Graham Fink, Ogilvy China; Bob Barrie, Barrie D'Rozario Murphy; Gustavo Lauria, The Vidal Partnership; Keith White, Media Arts Lab; Alan Buchanan, Apple; David Oakley, BooneOakley; Toygar Bazarkaya, BBDO; Eric Baldwin, Wieden+Kennedy; Valdean Klump, Google; Andy Fackrell, DDB New Zealand; Feh Tarty, Mother; V Sunil, Wieden+Kennedy; and over 25 more.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931011117167,"sku":"9780615412191","price":60.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/bXlXd0ZEMXhKWnMxZUFYTmpYS051dz09.webp?v=1775834530"},{"product_id":"office-arcade-gamification-byte-size-learning-and-other-wins-on-the-way-to-productive-human-resources-paperback","title":"Office Arcade: Gamification, Byte-Size Learning, and Other Wins on the Way to Productive Human Resources - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJason Suriano\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat makes employees engage and interact using digital learning? How does proper course and game design allow you to track and assess performance? In Office Arcade, Jason Suriano answers these questions (and many more) by providing practical examples of the four key principles to breakthrough using corporate gamification - engagement, trajectory, ubiquity, and data. Engaging employees at their own pace and place, while leveraging devices like an employees iPhone, guarantees that a gamified eLearning course reaches the ultimate goal of training and assessing the employee. Using points and badges, a properly designed gamification course will relay important employee performance metrics to the organization. Office Arcade is based on Jason's 15 years of research, consulting, and hands-on production experience in the creation of over two hundred digital projects for companies like Discovery Communications. Jason wrote Office Arcade to help with the confusion around gamification - it can be simple, clear, and effective for employers and their employees. Office Arcade is written for Human Resource managers, corporate trainers, instructional designers, eLearning specialists, product managers, marketers, and anyone who is looking for a simpler way to understand how to use gamification in their projects.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 158\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 02, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931011510383,"sku":"9781619616059","price":20.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/S3VyRkt6S3V5bk1DbzFpdkd6Njladz09.webp?v=1775834532"},{"product_id":"advertising-branding-and-marketing-101-the-quick-and-easy-guide-to-achieving-great-marketing-outcomes-in-a-small-business-paperback","title":"Advertising, Branding, and Marketing 101: The quick and easy guide to achieving great marketing outcomes in a small business - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDixie Maria Carlton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including: \u003c\/p\u003e\u003cp\u003e- Identifying Target Markets\u003cbr\u003e - Marketing and Brand Planning\u003cbr\u003e - Media and Promotions\u003cbr\u003e - Websites and Social Media\u003cbr\u003e - Customer Service Essentials\u003cbr\u003e - Gaining Repeat and New Business\u003cbr\u003e - Building Your Reputation Through Public Relations\u003c\/p\u003e\u003cp\u003eAnd how to create an easy strategy and budget for all your advertising and marketing investments. \u003c\/p\u003e\u003cp\u003eThis book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhen you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBonus tools and templates included.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.\u003c\/p\u003e\u003cp\u003eDixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor Q\u0026amp;A\u003c\/strong\u003e\u003cbr\u003e Q: Why did you write this book?\u003cbr\u003e A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role that marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight. \u003c\/p\u003e\u003cp\u003eQ: Do you cover anything about online and social media marketing in this book?\u003cbr\u003e A: Yes, a lot really, but not How to advertise on Facebook in depth. More about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform. \u003c\/p\u003e\u003cp\u003eQ: Finally, what sort of templates and resources does the book have for readers?\u003cbr\u003e A: Things to help plan, measure, and manage your advertising. Your branding checklists and social media checklists are also made available on the linked website page. These are essential tools I've developed over nearly 20 years of business and marketing coaching and consulting for clients who have achieved some outstanding results. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarning: \u003c\/strong\u003e\u003cem\u003eThis is the BASIC's of marketing \u003c\/em\u003e- if you're already 'pretty good at this', then maybe this book is not for you. But if you're starting out trying to understand marketing at beginner's level then this is the FIRST book you should read to help everything else make sense  \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 118\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.25 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 17, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931012853871,"sku":"9780648129523","price":21.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/Nk9rcHFhSmhXQ2FSUEIxWUltTU5tUT09.webp?v=1775834539"},{"product_id":"contemporary-indonesian-fashion-through-the-looking-glass-paperback","title":"Contemporary Indonesian Fashion: Through the Looking Glass - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlessandra Lopez Y. Royo\u003c\/b\u003e (Author), \u003cb\u003eJoanne B. Eicher\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIndonesian fashion has undergone a period of rapid growth over the last three decades. This book explores how through years of social, political, and cultural upheaval, the country's fashion has moved away from \"colonial fashion\" and \"national dress\" to claim its own distinct identity as contemporary fashion in a global world. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith specific reference to women's wear, \u003ci\u003eContemporary Indonesian Fashion\u003c\/i\u003e explores the diversity and complexity of the country's sartorial offerings, which weave together local textile traditions like \u003ci\u003ebatik \u003c\/i\u003eand \u003ci\u003eikat\u003c\/i\u003e-making with contemporary narratives. The book questions concepts of \"tradition\" and \"modernity\" in the developing world, taking stock of the elite consumption of luxury brands and the large-scale manufacturing of fast fashion, and introduces us to the rise of new trends such as \u003ci\u003ebusana muslim\u003c\/i\u003e (or \"modest wear\"), creating a portrait of a vibrant and growing national and, increasingly, international, industry. \u003cp\u003e\u003c\/p\u003eExploring clothing in shopping malls, on the catwalk, in magazines, and online, the book examines how Indonesian fashion is made, presented, and consumed, combining research in Indonesia with analysis and personal reflection. \u003ci\u003eContemporary Indonesian Fashion\u003c\/i\u003e ultimately questions the deeply entrenched eurocentrism of \"global fashion\", simultaneously interrogating current homogenizing beauty and body image discourses posited as universal, by pointing to absences, silences, and erasures as reflected by contemporary Indonesian fashion- hence the \"looking glass\" of the title. Aptly illustrated, the book offers a new perspective on a rapidly developing new fashion capital, Jakarta.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAlessandra Lopez y Royo\u003c\/b\u003e (aka Alex Bruni) is an academic, a fashion activist and writer, a blogger, and a fashion model. A Londoner by choice, she is a member of the Grey Collective UK, which brings together multi-faceted talent and creatives over the age of thirty-five.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931012952175,"sku":"9781350237957","price":87.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/IR5WHdNRRr9781350237957.webp?v=1782846392"},{"product_id":"wilhelmina-guide-to-modeling-paperback","title":"Wilhelmina Guide to Modeling - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNatasha Esch\u003c\/b\u003e (Author), \u003cb\u003eChristine Walker\u003c\/b\u003e (With), \u003cb\u003eC. L. Walker\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003eEvery year, thousands of young men and women descend on America's largest cities to make it big in the world of modeling. Unfortunately, most of them end up disappointed because they lack the knowledge they need to work in this exciting industry. A few do make it, though, and you can be one of those who do. In The Wilhelmina Guide to Modeling, Natasha Esch reveals all her secrets to give you the edge you need. In this informative and illustrated manual, you'll learn about: * How to get started and find the right agency. * The modeling opportunities in domestic and foreign markets, including new opportunities in the plus-size, male, and ethnic segments. * The people who make it happen, including interviews with models, photographers, and stylists. * And much, much more.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNatasha Esch\u003c\/b\u003e is the president of Wilhelmina Models. She is the author of \u003ci\u003eWilhelmina's Guide to Child Modeling\u003c\/i\u003e and \u003ci\u003eWilhelmina's Modeling and Acting Dictionary.\u003c\/i\u003e She lives in New York City.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9.21 x 7.37 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 1996\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931013279855,"sku":"9780684814919","price":23.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/Zk9FZVJKcFlzeWtLY2VBMWJTYzlQZz09.webp?v=1775834541"},{"product_id":"fashion-beyond-borders-exploring-the-global-fashion-industry-hardcover","title":"Fashion Beyond Borders: Exploring The Global Fashion Industry - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eShawnie Grant\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnyone who has ever tried to design a fashion brand is aware of how difficult it can be to make their fashion designs materialize. Each year, many fashion designers create fashion portfolios with hopes to produce and sell their fashion brand online or in a brick and mortar store. Finding out how to manufacture a fashion brand can be a grueling process when sourcing clothing and fabric factories abroad. Fashion Beyond Borders: Exploring The Global Fashion Industry course book provides the information and tools that you need to overcome these obstacles and successfully manufacture a fashion brand. This book includes; tips for creating a portfolio, the necessary steps to manufacturer a fashion brand, information on how-to start an eco friendly fashion brand, and ideas to prepare and coordinate a fashion show. You will also find job descriptions for career opportunities within the fashion industry, suggestions to market and advertise a fashion brand, as well as learn the pros and cons of starting an ecommerce or brick and mortar store. Includes fashion illustrations and technical drawings. This book is for students, entrepreneurs, industry professionals, and anyone that's interested in starting a fashion brand with an aim to manufacture in China.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 82\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 06, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931014131823,"sku":"9780692179543","price":35.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/bzBybnRUNUhYYmZ2M2srb0k3Rmo1QT09.webp?v=1775834545"},{"product_id":"shut-up-and-sell-your-first-book-48-ways-to-market-your-way-to-success-paperback","title":"Shut Up and Sell Your First Book: 48 Ways to Market Your Way to Success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNatasa Denman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Have you written a book and are keen to get it in as many hands as possible?\u003c\/p\u003e\u003cp\u003e- Do you want to know how to avoid ending up with a garage full of books?\u003c\/p\u003e\u003cp\u003e- Have you tried a few strategies that you read online without success?\u003c\/p\u003e\u003cp\u003eAs a self-published author, if you want to people to notice and buy your book you need to have a plan. In Shut Up and Sell Your First Book international book mentor Natasa Denman shares her easy-to-follow blueprint for book sales success. Following on from Shut Up and Write Your First Book\u003cstrong\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003eand Ultimate 48 Hour Author, this trilogy is essential reading for first-time authors.\u003c\/p\u003e\u003cp\u003e Natasa has written, sold, and profited from all 12 of her own books - and she has helped over 500 clients from all around the world to do the same thing. She knows a thing or two about the book industry and in this book she unpacks 48 unique ways that you can market and sell copies of your book, with most involving little or no cost to do so. \u003c\/p\u003e\u003cp\u003eUtilising resources that are readily available to us all, Natasa shares her intimate knowledge of the buying habits of book purchasers as well as guiding you through ways to increase your online presence to maximise your reach.\u003c\/p\u003e\u003cp\u003eWhile getting your book in bookstores is many people's idea of success, when it comes to monetising your book, this isn't an option for most self-published authors. But, as Natasa explains, there are lots of other ways you can sell your book and make a profit, and in this book you'll find out how.\u003c\/p\u003e\u003cp\u003eSo, if you are ready to SELL YOUR FIRST BOOK, it's time to Shut-Up and get to it!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 13, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931019014255,"sku":"9781922597113","price":30.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/RuqVvbEofB9781922597113.webp?v=1782847279"},{"product_id":"how-to-start-a-home-based-fashion-design-business-paperback","title":"How to Start a Home-based Fashion Design Business - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAngela Wolf\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book will be a priceless resource for those considering adventuring into the fashion industry, yet not knowing how or where to start. Comprised of detailed information, How to Start a Home-based Fashion Design Business will be a guide for the aspiring designer to plan and execute a successful home based business. This material will not only provide a fashion realm, but will show how to create additional revenue streams in the sewing field. This book will be the \"one stop shop\" for the small designer.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDecember of 1993 I graduated with a business degree from Illinois State University. With a new sewing machine and serger as a graduation gift from my family I started a home based custom apparel business. In 1995, with the encouragement of my now husband, I created an 18 piece collection and held a private fashion show for the local women. This show is what really launched my career in custom couture and has now led to my recognition as a fashion and couture sewing expert nationwide. \u003cbr\u003eFocusing on high-end women's custom apparel and then ultimately adding alterations, personal shopping, and wardrobe planning\/consulting to the agenda not only allowed me to expand my clientele, but became a great source of additional income and experience. 2006 - I decided to make the move to a professional studio outside of the home. Spring of 2010, I collaborated with Michigan's Southwest Symphony on a fashion show fundraiser event. In front of a sold out crowd, I launched my first women's ready-to-wear line. I began selling my clothing line in my studio, online, and private trunk shows held at clients homes. My collection is now in a boutique in Saugatuck, Michigan. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eRecent Press\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e- I currently write a monthly \"Fashion and Trends\" column for Patternreview.com \u003cp\u003e\u003c\/p\u003e- July 2011 - \"Fashion and Couture Sewing Expert\" on a new PBS series \"It's Sew Easy\" - on 8 episodes \u003cp\u003e\u003c\/p\u003e- May 2011 - Main Guest Speaker at Pattern Review's 10 year anniversary event \u003cp\u003e\u003c\/p\u003e- May 2011 - Guest Speaker at the Summer Challenge Fishing Tournament \u003cp\u003e\u003c\/p\u003e- April 15 - May 31, 2011 - Main Exhibit at the Box Factory for the Arts (large display of couture garments) \u003cp\u003e\u003c\/p\u003e- April 2011 - Who's Who in Business on the Brenda Layne Radio show \u003cp\u003e\u003c\/p\u003e- November 2010, one of 12 featured fashion designers in the Chicago Showcase, chaired by Mayor Daly \u003cp\u003e\u003c\/p\u003e- Article in the Herald Palladuim \u003cp\u003e\u003c\/p\u003e- August 2010 Cover of Great Lakes Angler Magazine (also fish professionally) \u003cp\u003e\u003c\/p\u003e- Winner of the 2008 Passion for Fashion competition from American Sewing Expo \u003cp\u003e\u003c\/p\u003e- Audience favorite of the 2007 Passion for Fashion competition from American Sewing Expo\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.1 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 04, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931019997295,"sku":"9780762778775","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/qM5FxotoKe9780762778775.webp?v=1781223179"},{"product_id":"millionaire-secrets-of-private-label-brands-how-to-find-your-starving-crowd-demand-attention-and-convert-like-crazy-to-make-your-first-or-your-nex-paperback","title":"Millionaire Secrets of Private Label Brands: How to Find Your Starving Crowd, Demand Attention, and Convert Like Crazy to Make Your First, or Your Nex - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eVictor Wise\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho Is This Book For?\u003c\/strong\u003e\u003c\/p\u003eThis book is for those looking for a set of tools that can be used to create monumental increases in their businesses, by using principles that leverage the smallest activities into the biggest results. 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This book shares the story of Ethnotek's founding mission to celebrate and elevate traditional crafts while providing sustainable livelihoods for artisans worldwide. Readers will go on a journey to meet the artisans and learn about the importance of differentiation in a crowded market, the power of storytelling, and the significance of building authentic, direct-trade relationships. Each chapter dives into key principles such as listening to and empowering those you seek to benefit, honoring cultural heritage through collaborative design, and promoting bold and unique business practices to create lasting change. Through personal anecdotes, practical insights, and inspiring examples, Threads of Change encourages aspiring entrepreneurs and conscious consumers to create meaningful impact by blending passion with purpose. This book is a call to action to support traditional crafts, build ethical businesses, and make a positive difference in the world, one handmade product at a time.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 286\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 01, 2024\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eLarge Print:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931023929455,"sku":"9798218433321","price":38.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/0y1ey_z6qT9798218433321.webp?v=1782973261"},{"product_id":"editing-manga-working-with-translations-in-a-visual-medium-paperback","title":"Editing Manga: Working with translations in a visual medium - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJan Mitsuko Cash\u003c\/b\u003e (Author), \u003cb\u003eRobin Martin\u003c\/b\u003e (Prepared by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePresenting the fundamentals of manga editing and how to work with translated text in the context of a visual medium, including steps within manga workflows, common manga standards, advice about seeking manga jobs, manga-specific concepts and terminology, style guidelines that differ from prose and Chicago style, and visual aspects of manga that need to be taken into account along with the tex-tual elements.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWith 20 figures and two detailed translation tables, a huge amount of information is packed into this small booklet. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAuthor Jan Mitsuko Cash is a member of the Editorial Freelancers Association and a translator of Japanese fiction who has helped bring over a hundred volumes of Japanese novels and manga into English and has assisted others with starting their careers in the localization industry.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eManga are simply comics that originate from Japan. They are not limited by genre, target audience, or art style, though most manga are printed in black and white. While Western comics tend to be created by a team of people who each fulfill separate roles to write, draw, letter, and color a single comic, manga are usually credited to a single creator or a writer-artist duo who may employ a small team of uncredited assistant artists for help. Manga turnarounds are often very quick, but they are serial-ized a chapter at a time, similar to Western comics. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe publication process also differs from Western releases: instead of publishing each chapter as a standalone booklet, single chapters of multiple manga series are bundled together into magazines targeted toward a demographic. Production is weekly or monthly for many of the larger magazines, and most manga are printed solely in black and white or with a limited number of color pages. Once enough chap-ters of a series have been published through serialization, they are collected and published as a print volume called a tankobon (often called tanko or tanks by English publishers).\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNew editors will sometimes fall into the trap of only focusing on the text, but the true heart of manga is in the art! Keep the Japanese version of the manga open when looking at a script, and look out for missing translations, which are more common than you might expect.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEverything an aspiring manga editor needs to know is presented concisely and with supporting images in Editing Manga: Working with Translations in a Visual Medium by Jan Mitsuko Cash. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 58\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.12 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931025993839,"sku":"9781880407547","price":28.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/1KSYEQq8vu9781880407547.webp?v=1782862309"},{"product_id":"dressing-modern-maternity-the-frankfurt-sisters-of-dallas-and-the-page-boy-label-hardcover","title":"Dressing Modern Maternity: The Frankfurt Sisters of Dallas and the Page Boy Label - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKay Goldman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn Depression-era Dallas, Elsie Frankfurt and Edna Frankfurt Ravkind raised five hundred dollars and launched a daring new enterprise, Page Boy Maternity Clothing--the first to engineer elegance in comfort. When Louise Frankfurt Gartner joined the team, the sisters' combined engineering, business, and PR genius made Page Boy the foremost maternity-clothing manufacturer in the United States. Dressing entertainment icons such as Loretta Young, Elizabeth Taylor, and Florence Henderson, Page Boy broke new ground in every direction. Innovative marketing and business strategies would make the Page Boy label internationally known and land the Frankfurt sisters celebrity in their own right. As a company, Page Boy would thrive until the end of the twentieth century, leaving a rich legacy in the histories of fashion and women in business. Illuminating the Page Boy story are Goldman's insights into the history of maternity clothing in the U.S., America women in business prior to the 1930s, Jewish involvement in garment manufacturing in Dallas, and ultimately the decisions that would lead to Page Boy's demise.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKay Goldman's\u003c\/b\u003e research centers on Jewish business people in Texas and their relationship with the surrounding culture. She has also researched The National Council of Jewish Women in Louisiana and Texas. She lives in College Station, Texas.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8 x 8.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931030810735,"sku":"9780896727991","price":50.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/x2MJmL41Z39780896727991.webp?v=1782824312"},{"product_id":"collaboration-is-king-how-game-changers-create-marketing-partnerships-that-build-brands-and-grow-businesses-paperback","title":"Collaboration is King: How Game-Changers Create Marketing Partnerships That Build Brands and Grow Businesses - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBrady Sadler\u003c\/b\u003e (Author), \u003cb\u003eHeather Doyle Fraser\u003c\/b\u003e (Editor), \u003cb\u003eDanielle Baird\u003c\/b\u003e (Designed by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe are at a pivotal time in marketing. Consumers have endless choice, abundant access and a million ways to interact. They only spend time with brands that resonate, matter and add value. Even if your brand delivers, you still have to contend with the increasing noise and find unique ways to reach people. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmart marketers are learning how to overcome this by teaming up with other brands.\u003c\/strong\u003e What has historically been classified as a partnership is now an opportunity to truly collaborate, setting up a new playing field that helps marketers reach audiences, reveal what their brands stand for, increase sales and build lasting relationships.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCuriosity and Connecting the Seemingly Unconnected \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCollaboration is King\u003c\/em\u003e we'll dive into the collaboration space, explore the modern brand and look at what's required to deploy marketing that moves people. In doing so we'll explore how to make the most of this approach and how to create a culture of collaboration in your workspace. Additionally, because none of what we do occurs in a vacuum, we will examine ways to nurture our own passions, curiosity and creativity.\u003c\/p\u003e\u003cp\u003eReady to play?\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 370\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.77 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 06, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931031629935,"sku":"9781732492707","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/bXYwd2ZtVU0wa1dxK05aTUVNcDVYdz09.webp?v=1775834612"},{"product_id":"marketing-fashion-footwear-the-business-of-shoes-paperback","title":"Marketing Fashion Footwear: The Business of Shoes - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTamsin McLaren\u003c\/b\u003e (Author), \u003cb\u003eFiona Armstrong-Gibbs\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing Fashion Footwear\u003c\/i\u003e addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDetailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFeatured contributors: \u003c\/b\u003e\u003cbr\u003eMargaret Briffa, Briffa\u003cbr\u003eMarc Debieux, Cheaney \u0026amp; Sons\u003cbr\u003eJason Fulton, This Memento\u003cbr\u003eMarc Goodman, Giancarlo Ricci\u003cbr\u003eSimon Jobson, Dr. Martens\u003cbr\u003eTracey Neuls\u003cbr\u003eTricia Salcido, Soft Star Shoes\u003cbr\u003eJohn Saunders, British Footwear Association\u003cbr\u003eJoanne Stoker\u003cbr\u003eMary Stuart, mo Brog\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFiona Armstrong-Gibbs is Senior Lecturer in Fashion at Liverpool John Moores University, UK. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTamsin McLaren is a Lecturer in Marketing at the University of Bath, UK.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 10.6 x 8.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 15, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931032318063,"sku":"9781472579317","price":73.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/Pjmk1m94m_9781472579317.webp?v=1782871615"}],"url":"https:\/\/finderbooks.com\/collections\/business-economics.oembed","provider":"Finder Books ","version":"1.0","type":"link"}