{"product_id":"a-designers-research-manual-2nd-edition-updated-and-expanded-succeed-in-design-by-knowing-your-clients-and-understanding-what-they-really-need-paperback","title":"A Designer's Research Manual, 2nd Edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJenn Visocky O'Grady\u003c\/b\u003e (Author), \u003cb\u003eKen Visocky O'Grady\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGood information gives designers a competitive advantage. \u003c\/b\u003eUnderstanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eA Designer's Research Manual\u003c\/i\u003e was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, \u003ci\u003eA Designer's Research Manual\u003c\/i\u003e second edition includes: \u003cul\u003e\n\u003cli\u003eOver 25 proven research strategies and tactics\u003c\/li\u003e\n\u003cli\u003eAdded content about planning research, analyzing results, and integrating research into the design process\u003c\/li\u003e\n\u003cli\u003eSuggestions for scaling research for any project, timeline, or budget\u003c\/li\u003e\n\u003cli\u003eAll new in-depth case studies from industry leaders, outlining strategy and impact\u003c\/li\u003e\n\u003cli\u003eUpdated images, illustrations, and visualizations\u003c\/li\u003e\n\u003cli\u003eQuick Tips for rapid integration of research concepts into your practice\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJenn and Ken Visocky O'Grady\u003c\/b\u003e are authors, designers, and educators whose work has been featured in numerous books and creative industry publications. \u003cbr\u003e Jenn is a professor at Cleveland State University, a public research university where for nearly two decades she has dedicated herself to providing access and opportunity to a diverse group of aspiring creatives. She has also served on the board of directors for AIGA, the professional association for design. \u003cbr\u003e Ken is a professor and coordinator of the graduate program at the School of Visual Communication Design at Kent State University. His coursework focuses on design thinking and research-driven design practices. He has served on the AIGA Design Educators Community (DEC) steering committee. \u003cbr\u003e The couple have co-authored three internationally distributed books, \u003ci\u003eDesign Currency\u003c\/i\u003e, \u003ci\u003eThe Information Design Handbook\u003c\/i\u003e, and \u003ci\u003eA Designers Research Manual\u003c\/i\u003e, that strive to make academic concepts approachable while celebrating the power, impact, and potential of good design. They also present workshops and lectures at creative industry events, and are committed to promoting the value of design to external audiences. \u003cbr\u003e You can learn more at visockyogrady.com \u003cbr\u003e \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.6 x 6.6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931017277551,"sku":"9781631592621","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/a3h0M1J2WnJtblVUSDYzL0pjQ1hBUT09.webp?v=1775834551","url":"https:\/\/finderbooks.com\/products\/a-designers-research-manual-2nd-edition-updated-and-expanded-succeed-in-design-by-knowing-your-clients-and-understanding-what-they-really-need-paperback","provider":"Finder Books ","version":"1.0","type":"link"}