A Field Guide to Creativity - Paperback

by William Erik Evans (Author), Raven Petty (Editor), Jennifer Grace (Consultant)

In A Field Guide to Creativity, creative leader Erik Evans (Founder of The Story Workshop) provides a structured, heart-led roadmap for anyone looking to reignite their passion or navigate the complexities of a professional creative life. Drawing on over twenty years of experience leading teams for global powerhouses-including Pixar, Facebook, and Salesforce-Erik translates high-level creative leadership into actionable strategies for the individual creator.

This interactive book moves through the Hero's Journey, utilizing a series of "Field Assignments" to guide the reader through three distinct phases of growth:

• Dream Bigger: Strategies for identifying mentors and mapping out a bold new creative vision.
• Inner Compass: Tools for pausing and pivoting after a career crash or period of burnout, focusing on reclaiming one's "kind of weird."
• Mad Skills: Exercises focused on honing craft, stacking small wins, and building a super robot to sustain long-term momentum.

Presented as both a compass and a playground, A Field Guide to Creativity is an essential resource for designers, artists, and creative directors who seek to trade defensive cynicism for new sincerity. With its emphasis on practical reflection and iterative building, it is an ideal tool for individual growth or group-based professional development and suitable for corporate gift-giving and independent bookstores.