{"product_id":"branding-the-subconscious-the-eight-archetypes-of-fashion-paperback","title":"Branding the Subconscious: The Eight Archetypes of Fashion - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMarco Bartolucci\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eBranding the Subconscious, the second book of the brand consultant, professor and author, Marco Bartolucci, is an analysis of a pioneering methodology to understand the invisible assets of fashion brands. Thanks to a multidisciplinary approach involving psychoanalysis, sociology, anthropology, art, music, history and many other cultural subjects, the work aims to dissect the untold anatomy of fashion. The publication is composed of three intertwined parts, in dialogue with each other. The first establishes the importance of deeply understanding the connection between branding and archetypes. The second explores eight main archetypes, starting from a psycho-cultural perspective, then applied to different aspects of the fashion system. The last one is a real case study of Pucci that demonstrates the application of that approach. Branding the Subconscious opens a door to new discussions and cutting-edge imaginaries.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 310\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.65 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 18, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931056500847,"sku":"9798391777007","price":33.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/aEYvN2U3ZXQzckJkcHczSmx2alArQT09.webp?v=1775834724","url":"https:\/\/finderbooks.com\/products\/branding-the-subconscious-the-eight-archetypes-of-fashion-paperback","provider":"Finder Books ","version":"1.0","type":"link"}