Business Storytelling from Hype to Hack: Unlock the Software of the Mind - Paperback

by Jyoti Guptara (Author)

The definitive little guide to understanding and using your ultimate communications hack. Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how? Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.

Author Biography

Jyoti Guptara is a highly successful author (his three novels have been translated into in four languages and have sold over 100,000 copies). However he himself did not appreciate the value of storytelling in business - until he became a Fellow and Writer-in-residence at a UN partner organization. There, he realized that some of the best content came after and between presentations, informally - when people told stories.

He was initially invited to apply his decade of experience with narrative fiction to executive education, helping business leaders find and tell stories from their own experience to give better talks, pitch ideas, and influence meetings.

That is what led to his current work and to this book. He is now regarded as the European pioneer of the field.

Of British and Indian descent, Jyoti and his wife live in Switzerland. He advises business leaders and businesses internationally, and has been invited as a speaker to four continents.