{"product_id":"fabric-of-the-game-the-stories-behind-the-nhls-names-logos-and-uniforms-hardcover","title":"Fabric of the Game: The Stories Behind the Nhl's Names, Logos, and Uniforms - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChris Creamer\u003c\/b\u003e (Author), \u003cb\u003eTodd Radom\u003c\/b\u003e (Author), \u003cb\u003eLanny McDonald\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAn in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team. \u003cp\u003e\u003c\/p\u003e We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They're so ingrained in our lives we don't even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter). \u003cp\u003e\u003c\/p\u003e All that and more is explored in \u003ci\u003eFabric of the Game\u003c\/i\u003e, authored by two of the sports world's leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League's team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance, \u003ci\u003eFabric of the Game \u003c\/i\u003ecovers them in-depth with research and knowledge for any hockey fan to enjoy.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eChris Creamer\u003c\/b\u003e is a writer, historian, and world-renowned expert on sports logos and uniforms based in the Toronto area. His passion for logos resulted in the creation of SportsLogos.Net, an ongoing 20+ year project dedicated to the history of team logos and uniforms. He has worked closely with the National Hockey League acting as a historical consultant for their centennial season celebration, written for NHL.com, the \u003ci\u003eBuffalo News\u003c\/i\u003e, and has been featured or quoted in several publications including \u003ci\u003eThe Hockey News\u003c\/i\u003e, \u003ci\u003eWashington Post\u003c\/i\u003e, \u003ci\u003eToronto Star\u003c\/i\u003e, and \u003ci\u003eSporting News.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eTodd Radom\u003c\/b\u003e is a graphic designer, sports branding expert, and writer. His work includes the official logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the graphic identities of multiple Major League Baseball teams--including the Washington Nationals and Los Angeles Angels--and league and team identity and branding for the BIG3 basketball league. He has provided commentary about sports logos and branding for ESPN, National Public Radio, and the \u003ci\u003eNew York Times\u003c\/i\u003e. In addition, he has been profiled or quoted in numerous publications including the \u003ci\u003eWashington Post\u003c\/i\u003e, \u003ci\u003ePhiladelphia Inquirer\u003c\/i\u003e, \u003ci\u003eChicago Tribune\u003c\/i\u003e, \u003ci\u003eSports Illustrated\u003c\/i\u003e, \u003ci\u003eThe Athletic\u003c\/i\u003e, and \u003ci\u003eSporting News\u003c\/i\u003e. Radom is the author of \u003ci\u003eWinning Ugly: A Visual History of Baseball's Most Unique Uniforms\u003c\/i\u003e.\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.2 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 03, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53086595874927,"sku":"9781683583844","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/MERsMkxuT081bVhJV2MvREw4UEQ5QT09.webp?v=1778640783","url":"https:\/\/finderbooks.com\/products\/fabric-of-the-game-the-stories-behind-the-nhls-names-logos-and-uniforms-hardcover","provider":"Finder Books ","version":"1.0","type":"link"}