Global Luxury Trends: Innovative Strategies for Emerging Markets - Hardcover
Global Luxury Trends: Innovative Strategies for Emerging Markets - Hardcover
Details
by J. Hoffmann (Author), I. Coste-Manière (Author)
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Author Biography
DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).
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