Love at First Launch: A Visionary's Guide to Bringing Extraordinary Tech to Life - Hardcover
Love at First Launch: A Visionary's Guide to Bringing Extraordinary Tech to Life - Hardcover
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by Erin S. Rollenhagen (Author)
Launch the product that will delight and inspire users, reshape your business, and redefine your industry.
If you are a leader nurturing a technology idea that could grow into the model for others to follow, you know the pressure to nail it the first time. If you are a visionary who's been disheartened after spending months-or even years-on an app, web software, or SaaS product, only to see a watered-down launch that checks the box and little else, you know the pain of disappointment.
What do the most successful brands like Apple, Uber, Dyson, and Notion know about winning and inspiring user adoration that you don't?
The entrepreneur behind hundreds of successful tech launches spanning big brands to startups, Erin Rollenhagen, lifts the curtain on the strategy for a winning platform.
You will learn:
- Why your feature list is secondary to how you make users feel
- How to choose an irresistible product archetype
- How to use scientific principles to drive the sticky behaviors that keep people coming back
- How to integrate AI and personalization that deepens connections
- How to use a roadmap and strategic timelines to continually elevate your product
Don't settle for better-create unforgettable.
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