Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective - Paperback

by Cong Li (Author), Don Stacks (Author)

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Author Biography

Cong Li (PhD, University of North Carolina at Chapel Hill) is Associate Professor of Advertising at the University of Miami. He has published in a number of scholarly journals inside and outside the communication field, and has won the top paper award at national advertising and communication conferences.
Don Stacks (PhD, University of Florida) is Professor of Public Relations at the University of Miami. He has earned numerous academic and professional awards for teaching and research. His publications include the Primer of Public Relations Research (Second Edition 2010) and A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (co-authored, 2010).