Retail Marketing Management: The 5 Es of Retailing - Paperback
Retail Marketing Management: The 5 Es of Retailing - Paperback
Details
by Dhruv Grewal (Author)
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:
- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement
These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Author Biography
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.
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