The Anti-Marketeer's Handbook - Paperback
The Anti-Marketeer's Handbook - Paperback
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by Adrian Liley (Author)
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
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