The Art of Intercultural Business Communication: A Competency-Based Approach - Paperback
The Art of Intercultural Business Communication: A Competency-Based Approach - Paperback
Details
by Bertha Du-Babcock (Author), Richard D. D. Babcock (Author)
This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. An essential guide for practitioners, researchers and scholars of international business and communication.
Author Biography
Bertha Du-Babcock is Chair Professor of Wenzao Ursuline University of Languages. Her teaching included universities in China, Hong Kong, and Japan. Du-Babcock's research focuses on theory development and teaching innovations in intercultural business communication. She has authored 48 journal articles, 8 books, and 13 book chapters.
Richard D. Babcock is Emeritus Professor of Management at the University of San Francisco. His research focuses on developing theoretical frameworks relating language and culture in global business contexts. He has extensive consulting experience, including clients from 25 US-based and international organizations.
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