The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers - Paperback
The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers - Paperback
Details
by Lloyd E. Corder (Author)
No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.
Author Biography
Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.
Materials + Care
We prioritize quality in selecting the materials for our items, choosing premium fabrics and finishings that ensure durability, comfort, and timeless appeal.
Shipping + Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.