{"product_id":"the-soul-of-design-harnessing-the-power-of-plot-to-create-extraordinary-products-hardcover","title":"The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert Austin\u003c\/b\u003e (Author), \u003cb\u003eLee Devin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat makes the Apple iPhone \u003ci\u003ecool\u003c\/i\u003e? Bang \u0026amp; Olufsen and Samsung's televisions \u003ci\u003ebeautiful\u003c\/i\u003e? Any of a wide variety of products and services \u003ci\u003especial\u003c\/i\u003e? The answer is not simply functionality or technology, for competitors' products are often as good. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Soul of Design\u003c\/i\u003e explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a \"special\" product that makes it-well, special. They argue that this \u003ci\u003eje ne sais quoi\u003c\/i\u003e arises from \"plot\"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities.\u003c\/p\u003e \u003cp\u003eDevin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market.\u003c\/p\u003e \u003cp\u003eReaders will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eLee Devin is a Dramaturg at People's Light, an Emeritus professor of Theatre and Senior Research Scholar at Swarthmore College, a member of Actors' Equity, a Certified Scrum Master, and a Consultant for the Cutter Consortium Innovation Practice. With Rob Austin, he is the author of \u003ci\u003eArtful Making; What Managers Need to Know about How Artists Work\u003c\/i\u003e (2003). Robert D. Austin is Dean of the Faculty of Business Administration at the University of New Brunswick, Fredericton, former professor of Management of Creativity and Innovation at Copenhagen Business School, and former Professor of Technology and Operations at Harvard Business School. His book, \u003ci\u003eThe Adventures of an IT Leader\u003c\/i\u003e (2009), has won accolades for its \"novel\" approach. Formerly a manager at Ford and Novell, he is a frequent advisor to multinational firms.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 05, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52931022225519,"sku":"9780804757201","price":54.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/RUZ5K0gwY25yb1Uxbkdwc05KS0NlUT09.webp?v=1775834576","url":"https:\/\/finderbooks.com\/products\/the-soul-of-design-harnessing-the-power-of-plot-to-create-extraordinary-products-hardcover","provider":"Finder Books ","version":"1.0","type":"link"}