{"product_id":"win-the-key-principles-to-take-your-business-from-ordinary-to-extraordinary-hardcover","title":"Win: The Key Principles to Take Your Business from Ordinary to Extraordinary - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFrank Luntz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFrom the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDr. Luntz offers more than seventy new \"\u003ci\u003ewords that work\u003c\/i\u003e\" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. \u003cp\u003e\u003c\/p\u003eDo you have what it takes \u003ci\u003eWin\u003c\/i\u003e is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTHE DEFINITION OF WINNING\u003cbr\u003e\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eThe ability to grasp the human dimension of every situation \u003c\/li\u003e\n\u003cli\u003eThe ability to know what questions to ask and when to ask them \u003c\/li\u003e\n\u003cli\u003eThe ability to see the challenge, and the solution, from every angle \u003c\/li\u003e\n\u003cli\u003eThe ability to communicate their vision passionately and persuasively \u003c\/li\u003e\n\u003cli\u003eThe ability to connect with others and create an enduring chemistry \u003c\/li\u003e\n\u003cli\u003eand 10 other universal attributes of winners.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFrank Luntz\u003c\/strong\u003e is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT\u0026amp;T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC\/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 9.46 x 6.42 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53189744984175,"sku":"9781401323998","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/4966\/4879\/files\/TkxWcnk0aVMvT0pZZlJwUjRJM29VQT09.webp?v=1780661203","url":"https:\/\/finderbooks.com\/products\/win-the-key-principles-to-take-your-business-from-ordinary-to-extraordinary-hardcover","provider":"Finder Books ","version":"1.0","type":"link"}