Big Things are Coming. What's next for product design in the era of AI and automation. - Hardcover

by Stephen Fritz (Author)

Business has never needed design more than now to unlock the potential of AI, but are designers ready?

The last decade has seen a decline in the value of design in corporations, with most businesses focused one-dimensionally on shareholder value at the expense of their core services and workforce, leaving US customer experience satisfaction at all time lows.

As we enter the era of AI, today's market leaders are unaware that they have never been more vulnerable to losing their customers, workforce and market share.

This is the moment for product design leaders to reset and become the driving force to transform their organizations into leaders in the era of AI.

Topics include:

• Why design (and Design Thinking) fell flat in organizations over the last decade, and why it is poised for its biggest moment yet
• The end of customer-centricity
• The three dimensions of strategy that product design leaders must prepare for with AI
• The case for design to own front-end code
• Transforming a company from silos to a System-led Organization(TM)
• Why using Figma for component design systems can cost business from $10k's to $1MM's
• How to reset the value of design in your business
• Quantifying empathy
• How Agentic AI will fundamentally disrupt the 1-1 relationship brands have with customers

A product design leader with over 20 years experience, Stephen has been leading companies like IBM, JPMorgan Chase, PepsiCo, and Cognizant through radical transformation throughout the digital age.