Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media - Paperback
Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media - Paperback
Details
by Ronald D. Geskey Sr (Author)
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Author Biography
With vast experience on America's brands, author Ronald Geskey has over 30 years experience at Leo Burnett, D'Arcy, Campbell Ewald, and General Motors R*Works (promotion & events company he co-founded). Ron has a master's degree plus extensive doctoral work, and professional work at Wharton and Northwestern
Materials + Care
We prioritize quality in selecting the materials for our items, choosing premium fabrics and finishings that ensure durability, comfort, and timeless appeal.
Shipping + Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.